Joanne had the audience, the aesthetic, the loyalty → All That Brand Power → No Backend System!
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When Joanne came to MISSECOM, her brand already had the magic.
★ Loyal customers
★ A beautifully curated Shopify store that just needed optimisation
★ An aesthetic that her audience genuinely loved
★ Organic traffic from content that converted
But like so many eComm founders doing everything themselves, there was one thing she hadn’t touched:
Email marketing.
Her welcome flow wasn't great ..
No captivating abandoned cart sequence.
No eye catching post-purchase automation.
Klaviyo was basically a ghost town.
And because of that, she was leaving thousands on the table → every single month.
THE PROBLEM: All That Brand Power → No Backend System
Joanne had built demand. But her backend was doing nothing to capture, convert, or nurture it.
Here’s what we found:
★ Website traffic? High
★ Returning customers? Present
★ Email revenue? not enough
No automations.
No list segmentation.
No strategy to support her growth behind the scenes.
Her energy was going outward → but nothing was working in the background to bring it back.
THE STRATEGY: Set It Up Once → Let It Run
We built a done-for-you Klaviyo ecosystem designed to convert passively and scale sustainably.
Here’s what we implemented:
★ Welcome Flow → Build trust, share her story, highlight her hero products
★ Abandoned Cart Flow → Recover almost-sales with warmth and clarity
★ Checkout Abandonment Flow → Nudge close-intent buyers with confident reminders
★ Thank You Flow → Delight post-purchase and increase brand love
★ Repeat Buyer Flow → Maximize lifetime value without extra effort
★ Browse Abandonment Flow → Subtle reminders that feel personal, not pushy
★ Back in Stock Flow → Create urgency the right way
★ Winback Flow → Rekindle interest with relevance and intention
All written in her voice. All designed to convert.
THE RESULT: Over £15K in Passive Revenue
★ No email campaigns
★ No new product launches
★ No time wasted writing emails herself
Joanne made over £15,000 in automated sales from these flows alone.
She built the brand. We built the system to support it.
THE TAKEAWAY: Email is the Revenue Stream You’re Ignoring
If your brand is scaling but your Klaviyo account is silent…
If you know you’re leaving money on the table…
If your backend systems don’t match your brand’s potential…
This is your sign.
Email isn’t just a marketing channel → it’s a conversion system.
At MISSECOM, we don’t just “set up flows.”
We craft intelligent automations that reflect your voice, support your vision, and sell while you sleep.
★ Done-for-you.
★ On-brand.
★ Built to grow with you.
Ready to turn your inbox into income?
→ Let’s build your email system.