How Ease Baby Increased Sales from $0 to $5.8K with Facebook Ads & Shopify Optimisation

When Hannah, the founder of Ease Baby, approached us, her brand was struggling with low sales and a poor conversion rate. As a business focused on non-toxic baby essentials, Ease Baby had a strong product offering but needed a strategy to drive traffic and convert visitors into buyers.

With a combination of Facebook Ads starting with $30NZD per day and slowly scaling and Shopify optimisation, we helped Ease Baby grow from $0 in sales to $5,796.10 in one month. Here’s how we did it.

The Challenge

• Low brand awareness in a competitive baby product market

• Poor conversion rate on the website

• Few returning customers (3.13%), making it hard to scale

• Struggles with paid ads, as previous campaigns weren’t bringing profitable sales

Our Strategy

1. Facebook Ads with Strategic Audience Targeting: We ran a mix of cold audience prospecting and retargeting campaigns, adjusting budgets and creatives based on performance data.

• Cold Audience (Adv+ Shopping Ads): Focused on reaching new customers with engaging product ads.

• Email Audience Retargeting: Targeted visitors who interacted with the website but hadn’t purchased, leading to a 26.13% lower cost per purchase compared to previous campaigns.

Key Changes:

• Tested Advantage+ Shopping Campaigns for a broader reach

• Focused on high-intent audiences (engaged visitors, abandoned carts, and past buyers)

• Created compelling ad creatives that highlighted the brand’s non-toxic benefits

2. Website Optimisation for Higher Conversions: Alongside ads, we improved Ease Baby’s Shopify store to increase conversions:

• Updated product descriptions to emphasise benefits and features

• Streamlined checkout process to reduce abandoned carts

• Enhanced product pages with social proof and urgency messaging

Results:

• Conversion rate: Increased to 2.13%

• Average order value (AOV): $84.60

• Total orders: 66 orders fulfilled in just one month

The Results

From $0 to $5,796.10 in sales in just one month
Lowered cost per conversion by 26.13% with retargeting ads
Increased website conversion rate to 2.13%
3,004 total site visitors from Facebook Ads

Next Steps for Growth

With a solid foundation, the next phase for Ease Baby includes:

• Scaling winning ad campaigns to increase traffic & sales

• Launching email marketing flows to boost repeat customers

• Optimising checkout and upsells to further improve AOV

Want results like this for your Shopify store? Let’s chat about how MISSECOM can help you scale with high-converting Facebook Ads & website optimisation. Get in touch today!