Hannah’s products were powerful → but her sales didn’t show it.
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When Hannah, founder of Ease Baby, came to MISSECOM, her brand had a mission that mattered:
★ Non-toxic baby essentials
★ A thoughtful product line
★ A founder deeply passionate about safety and quality
But the numbers weren’t matching the potential.
Ease Baby was struggling with:
★ Low sales
★ A poor website conversion rate
★ Almost no returning customers
★ Paid ads that were draining budget without delivering results
What she needed wasn’t more hustle—she needed strategy.
THE CHALLENGE
★ Low brand awareness in a saturated niche
★ Website conversion rate underperforming
★ Only 3.13% of buyers were returning
★ Facebook ads weren’t profitable in previous campaigns
THE STRATEGY → Build the Funnel. Optimize the Store.
We focused on two key levers to generate fast but sustainable growth:
★ Facebook Ads → Small Budget, Big Impact
We started with just $30 NZD/day and strategically scaled based on real-time performance data.
★ Advantage+ Shopping Campaigns → Broad, cold-audience reach
★ Retargeting with Email Lists → Re-engaged site visitors at 26.13% lower cost per purchase
★ High-Intent Audiences → Engaged browsers, cart abandoners, past buyers
★ Creative Hook → Highlighted the brand’s non-toxic promise in a way that felt trustworthy and emotional
What worked? Simplicity, clarity, and founder-led messaging.
★ Shopify Optimisation → Design to Convert
Once we were driving qualified traffic, we made sure the site could convert:
★ Rewrote product descriptions → clear benefits for safety-conscious mums
★ Optimised the checkout → reduced cart friction
★ Added urgency + social proof → boosted first-time purchase confidence
THE RESULTS → First Month Revenue: $5,796.10
★ 2.13% website conversion rate
★ $84.60 average order value
★ 66 total orders
★ 3,004 website visitors from Facebook Ads
★ 26.13% lower cost per purchase than previous ad attempts
From $0 in sales to nearly $6K in a single month.
No big budget. No viral video. Just the right strategy, executed well.
NEXT STEPS → Scaling What Works
Now that the foundation is in place, here’s where we go next:
★ Scale top-performing ad sets for traffic and sales
★ Launch Klaviyo email flows → to boost retention and LTV
★ Implement upsells and checkout optimization → to increase AOV
WHAT THIS MEANS FOR YOU
If you’ve been trying to run ads but they never seem to convert...
If your store feels solid but isn’t making consistent sales…
If you’re ready to scale but don’t know what lever to pull…
This is your sign.
Growth doesn’t require guesswork. It requires a system.
At MISSECOM, we build the backend that supports your bold brand vision.
★ Smart ads
★ Conversion-driven websites
★ And founder-first strategy that actually works
→ Ready to go from slow sales to sustainable scale? Let’s talk.