How Joanne’s Journals Achieved 85% Sales Growth with Facebook Ads & Shopify Optimisation in 30 days!

Joanne, the founder of Joanne’s Journals, was looking to scale her UK-based stationery brand. With a focus on custom planners, binders, and organizational tools, her brand had strong product-market fit but needed a high-performing marketing strategy to maximize revenue.

With Facebook Ads and Shopify optimizations, Joanne’s Journals saw an 85% increase in total sales, a 613% surge in website sessions, and a 40.23% returning customer rate. Here’s how we made it happen.

The Challenge

• Limited brand visibility in the competitive stationery niche

• High cost per purchase (CPA) on certain campaigns

• Conversion rate needed improvement despite strong product demand

• Needed a strategy to maximize seasonal sales events (Black Friday & Xmas)

Our Strategy

1. Facebook Ads with Data-Driven Targeting We implemented a multi-tiered ad strategy to reach new and returning customers effectively.

• Lookalike Audience Campaign: Achieved the highest ROAS of 4.17x, proving the strength of interest-based targeting.

• Black Friday Campaign: Performed with a ROAS of 4.10x, leveraging urgency and exclusive offers.

• Xmas - New Year Campaign: Achieved a conversion rate of 2.69%, capturing seasonal shoppers.

Key Ad Performance Metrics:

2. Website Optimization for Higher Conversions To ensure the traffic from ads converted into more sales, we optimized Joanne’s Shopify store by:

• Enhancing product pages with compelling descriptions and high-quality images

• Simplifying checkout processes to reduce cart abandonment

• Using urgency messaging and social proof to drive purchasing decisions

Results:

• Sales Growth: 85% increase in total revenue

• Website Sessions: 613% increase in visitors

• Conversion Rate: 1.87%

• Returning Customer Rate: 40.23%, indicating strong customer loyalty

Key Takeaways & Next Steps

• Scale Lookalike and Black Friday campaigns to capitalize on high ROAS.

• Optimize Advantage+ Shopping Ads to improve efficiency and lower cost per purchase.

• Improve audience segmentation for better targeting and lower CPC.

Want results like this for your Shopify store? Let’s chat about how MISSECOM can help you scale with high-converting Facebook Ads & website optimisation. Get in touch today!