How Vintage Rebels Achieved 450% Sales Growth with Targeted Facebook Ads in 90 days!

Tayla, the founder of Vintage Rebels, set out to scale her alternative accessories brand with a focus on bold designs and unique tumblers. While growing in a competitive space, she needed a high-ROI ad strategy to drive consistent sales and maximise seasonal shopping periods.

With a data-driven Facebook Ads approach and Shopify optimisations, Vintage Rebels achieved a 450% increase in total sales, a 762% surge in website sessions, and an all-time high ROAS of 2.63x. Here’s how it happened.

The Challenge

• Brand growth in a competitive niche

• Maximising seasonal opportunities 

• Optimising ad spend for higher returns

• Making Good Content

Our Strategy

1. High-Performing Facebook Ads for Key Sales Events To capitalise on key shopping periods, we launched seasonal campaigns targeting warm and new audiences:

• Black Friday Offer - Manual Bidding: Achieved the highest ROAS of 2.63x, proving the power of direct control over budget allocation.

• Xmas-New Year Sales Campaign: Delivered a ROAS of 2.44x, driving strong engagement and conversions.

• Valentine’s Campaign: A lower CPC strategy that generated high click-through rates, building brand awareness and great returns!

2. Optimising the Shopify Store for Higher Conversions To ensure ad-driven traffic converted into profitable sales, we focused on:

• Refining product pages with compelling descriptions and engaging visuals.

• Streamlining checkout and payment options to reduce friction.

• Using urgency and social proof to encourage purchases.

Results:

• Total Sales Growth: 450% increase over 90 days!

• Website Traffic Surge: 762% more sessions, showing strong ad reach.

• Conversion Rate: Improved to 2.46%, creating more buyers from ad clicks.

• Highest ROAS: 2.63x during Black Friday, making it the top-performing period.

Key Takeaways & Next Steps

• Scaling manual bidding strategies for seasonal sales to maximise ROAS.

• Enhancing retargeting campaigns for better conversion rates.

• Expanding winning ad creatives across new audiences to build momentum.

Want results like this for your Shopify store? Let’s chat about how MISSECOM can help you scale with high-converting Facebook Ads & website optimisation. Get in touch today!