The Profit Reinvestor - Track your numbers. Reinvest smarter. Scale like a true CEO.

You can’t grow if you don’t know your profit?

Where is my your cash flow?

Most Shopify founders are guessing—guessing their margins, guessing when to scale, and wondering why their cash flow doesn’t match their sales.

Your accountant can’t show you this.
Shopify doesn’t calculate this.
But this spreadsheet does.

The Profit Reinvestor™ is a 10-part spreadsheet that gives you complete visibility over your business finances—so you can finally make strategic decisions with confidence.

What’s Inside:

• A complete breakdown of your expenses, revenue, owner’s pay, and COGS

• Calculations for your MER, ROAS, and profit margins

• A smart formula to show you exactly how much to reinvest 

• Built-in tools to show you if, when, and how you can scale

• Designed for Shopify brands ready to grow beyond guesswork

• Can be used with Excel or Google Sheets (FREE)

What It Actually Does:

Use your basic metrics + real business expenses to finally calculate:
→ Where is your money going?
→ Are we actually profitable, or running short every month?
→ Where is your cash flow going—and how do we fix it?

Because revenue is not profit.
And without visibility, you’re scaling blind.

What Happens When You Use It:

• Find more profit to reinvest into ads—without overspending

• Finally budget for that product launch or rebrand you’ve been putting off

• Catch leaks in your spending and redirect them toward growth

• Use your recommended reinvestment amount to predict future ROI and build smarter campaigns

• Feel in control of your money, not overwhelmed by it

This is for you if:

• You’re a Shopify brand owner doing consistent sales but unsure where the money is going

• You’re investing in ads, email, or influencers and want to know if it’s really working

• You want to pay yourself more without sabotaging business growth

• You’re tired of spreadsheets that don’t actually help you make decisions

• You want a simple system to track, plan, and scale with confidence

• You’re done guessing and ready to run your business like a boss

• You dont know if you can afford paid ads yet

This isn’t just a spreadsheet. It’s a cash flow clarity system for female founders who want to grow like a CEO and get paid like one too. Ladies its time back control! 

What’s Inside:

A complete decision-making dashboard covering:

1. Total Sales Breakdown
→ Gross Sales, Discounts, Returns, Shipping Charges, Taxes, and Net Sales directly from your Shopify analytics.

2. Marketing Attribution Breakdown
→ Track where your sales are coming from: Facebook, Google, TikTok, Email, and more.

3. COGS Calculator
→ Input product costs, packaging, freight, and fees to see true margins.

4. Marketing & Ad Spend Tracker
→ Monitor paid ads, UGC, influencer and affiliate spend month by month.

5. Operational Expense Log
→ Know your software, staff, warehouse, agency fees, and recurring costs.

6. Gross & Operating Profit Calculator
→ Automatically calculates gross and net profit after all expenses.

7. Owner’s Pay & Suggested Reinvestment Amounts
→ Based on your net profit, this tool auto-calculates reinvestment recommendations and your suggested salary (yes, salary!)

8. ROAS & MER Tracking
→ See your real return on ad spend and marketing efficiency ratio across all platforms.

9. Conversion Rate Dashboard
→ Monitor total orders vs sessions so you know how well your site is converting.

10. Built-In Marketing Budget Planner
→ Forecast future sales based on your expected ROAS and planned ad spend.

Includes a Visual Graph Dashboard

Watch your business grow month by month with the automated graph view, pulling data from every tab to give you a clean, visual summary of your key metrics and growth trajectory.

✨ Bonus:
Many key fields include hover-over explanations, so if you're unsure what something means (like MER, ROAS, or Operating Profit), just hover and a a tip will pop up explaining what it is and why it matters.

That’s it. 15–20 minutes a month = total financial clarity.

The Truth Is…

You didn’t start your business to be stressed about numbers.
You started it to create freedom, income, impact—and a life you actually love.

But if you’re still guessing when to scale, still wondering where the money is going, and still holding back from hiring, launching, or investing...

Then you’re not running your business—your business is running you.